Author Archives: KeithAllaun

The Great Idea…

Ideas are a dime dozen. Great Ideas even. But progress toward making that idea a reality- moving it toward actually solving a customer’s real-world problem- rarely happens. More often than not you forget that Great Idea until someone else comes … Continue reading

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Who’s my customer?

Who’s my customer? One of the companies I advise offers a free service to students: Job postings from newspapers targeting recent graduates. The newspapers actually pay the company to post newspaper listings in front of her targeted students on the … Continue reading

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If you’re the smartest guy in the room – get out!

If you’re the smartest guy in the room – get out! You too girl. Seriously. I attended an event recently that was a ‘private gathering’ of some incredible people. Everybody spent about $10k to attend. Which was an interesting segmenting … Continue reading

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